https://christinechoi.cargo.site christine choi's portfolio Mon, 11 Jan 2021 00:28:31 +0000 https://christinechoi.cargo.site en https://christinechoi.cargo.site/Index Sun, 10 Jan 2021 01:13:19 +0000 christine choi's portfolio https://christinechoi.cargo.site/Index https://christinechoi.cargo.site/General-Assembly-Browse Sun, 10 Jan 2021 01:13:19 +0000 christine choi's portfolio https://christinechoi.cargo.site/General-Assembly-Browse <img width="2614" height="1724" width_o="2614" height_o="1724" data-src="https://freight.cargo.site/t/original/i/f00e31225a4564c0613ad7303a4f0b40950aa2843fdd067cdaf631d6ae3a0757/1_GA-browse.png" data-mid="94617366" border="0" src="https://freight.cargo.site/w/1000/i/f00e31225a4564c0613ad7303a4f0b40950aa2843fdd067cdaf631d6ae3a0757/1_GA-browse.png" /> GENERAL ASSEMBLY BROWSE Crafted microcopy for a new browse experience for General Assembly. Users can now filter results and refine their understanding of GA products as they interact with the page.In a split traffic A/B test, the new browse page increased full-time course leads by 16% and part-time leads by 8% for a projected 10% lift in revenue, ~$400k a month.Download case studies of this and other GA projects. https://christinechoi.cargo.site/General-Assembly-Tooltip Sun, 10 Jan 2021 01:13:20 +0000 christine choi's portfolio https://christinechoi.cargo.site/General-Assembly-Tooltip <img width="831" height="322" width_o="831" height_o="322" data-src="https://freight.cargo.site/t/original/i/97788b94d921a0291c37278cc92460faee11551d6532c67bd90f4ab1fa691db1/2_GA-checkout-tooltip.png" data-mid="94621041" border="0" src="https://freight.cargo.site/w/831/i/97788b94d921a0291c37278cc92460faee11551d6532c67bd90f4ab1fa691db1/2_GA-checkout-tooltip.png" /> GENERAL ASSEMBLY TOOLTIP&nbsp; Craft concise copy that provides clarifying context, reinforces potential points of friction, and helps users successfully engage with and navigate through GA sites. https://christinechoi.cargo.site/Origin-Chat-UI Sun, 10 Jan 2021 01:13:20 +0000 christine choi's portfolio https://christinechoi.cargo.site/Origin-Chat-UI <img width="670" height="679" width_o="670" height_o="679" data-src="https://freight.cargo.site/t/original/i/2e44d38cb3b93341b07ea50932ad9b28c3261d0aa95c061e586e48481e9ecd23/3_origin-chat-refactor.png" data-mid="94617671" border="0" src="https://freight.cargo.site/w/670/i/2e44d38cb3b93341b07ea50932ad9b28c3261d0aa95c061e586e48481e9ecd23/3_origin-chat-refactor.png" /> ORIGIN CHAT UI Created user-facing microcopy for Origin, EA's cloud-based gaming platform. Worked closely with interaction designers, producers, and QA to edit wireframes and write concise messages that guide clear experiences. https://christinechoi.cargo.site/Electronic-Arts-Hero-Banners Mon, 11 Jan 2021 00:20:12 +0000 christine choi's portfolio https://christinechoi.cargo.site/Electronic-Arts-Hero-Banners <img width="670" height="509" width_o="670" height_o="509" data-src="https://freight.cargo.site/t/original/i/a6884fff001842240df2b69cc380c0c545cfc56f6f045e469e55919a6eaa89ec/4_crysis-3-ea-dot-com-hero.png" data-mid="94619104" border="0" src="https://freight.cargo.site/w/670/i/a6884fff001842240df2b69cc380c0c545cfc56f6f045e469e55919a6eaa89ec/4_crysis-3-ea-dot-com-hero.png" /> ELECTRONIC ARTS HERO BANNERS Wrote hero copy for EA.com that drives traffic to video game promo videos, limited-time offers, user testing, newly available content, and more. https://christinechoi.cargo.site/Origin-FAQ Mon, 11 Jan 2021 00:23:19 +0000 christine choi's portfolio https://christinechoi.cargo.site/Origin-FAQ <img width="618" height="517" width_o="618" height_o="517" data-src="https://freight.cargo.site/t/original/i/777a187bdd64c1be99ba778d2a619b57d79800366e7d8830a6fe3d54300e6c72/5_origin-faq.png" data-mid="94619132" border="0" src="https://freight.cargo.site/w/618/i/777a187bdd64c1be99ba778d2a619b57d79800366e7d8830a6fe3d54300e6c72/5_origin-faq.png" /> ORIGIN FAQ Wrote helpful content to communicate what Origin is and does to new users in a way that's easy to digest and brand appropriate. https://christinechoi.cargo.site/Pitney-Bowes-Updates Mon, 11 Jan 2021 00:24:42 +0000 christine choi's portfolio https://christinechoi.cargo.site/Pitney-Bowes-Updates <img width="670" height="381" width_o="670" height_o="381" data-src="https://freight.cargo.site/t/original/i/0a5dd305c59d36631bf363b44c00c9e01c80b04608c8dfb3ba3ba3c158debbcb/6_pb-rate-change-site.png" data-mid="94619151" border="0" src="https://freight.cargo.site/w/670/i/0a5dd305c59d36631bf363b44c00c9e01c80b04608c8dfb3ba3ba3c158debbcb/6_pb-rate-change-site.png" /> PITNEY BOWES UPDATES Wrote concise copy for a high-traffic site to help clients stay up to date with postage rates and software versions and minimize interruptions to their business operations. https://christinechoi.cargo.site/Pitney-Bowes-User-Flows Mon, 11 Jan 2021 00:25:18 +0000 christine choi's portfolio https://christinechoi.cargo.site/Pitney-Bowes-User-Flows <img width="670" height="501" width_o="670" height_o="501" data-src="https://freight.cargo.site/t/original/i/0982758095e1148eca331ae1161af14f608100abd5f263f33e8c5c4f54574bcc/7_pb-confirm-info.png" data-mid="94619172" border="0" src="https://freight.cargo.site/w/670/i/0982758095e1148eca331ae1161af14f608100abd5f263f33e8c5c4f54574bcc/7_pb-confirm-info.png" /> PITNEY BOWES USER FLOWS Created content that helps guide clear and useful end-to-end experiences on pitneybowes.com sites. Worked closely with a team of UX designers on landing pages, account-related flows, forms, and e-commerce experiences. https://christinechoi.cargo.site/Dwolla-Features Mon, 11 Jan 2021 00:27:53 +0000 christine choi's portfolio https://christinechoi.cargo.site/Dwolla-Features <img width="823" height="275" width_o="823" height_o="275" data-src="https://freight.cargo.site/t/original/i/d6eae0b8c1dc5cfc62ccb6bb84cf9d30f69100229c028a9b837491f7053f2f87/8_dwolla-autowithdrawal.jpg" data-mid="94619365" border="0" src="https://freight.cargo.site/w/823/i/d6eae0b8c1dc5cfc62ccb6bb84cf9d30f69100229c028a9b837491f7053f2f87/8_dwolla-autowithdrawal.jpg" /> DWOLLA FEATURES Crafted succinct product copy to engage, inform, and direct Dwolla users throughout the product. Worked closely with designers, developers, product managers, marketing/PR, and legal. https://christinechoi.cargo.site/Dwolla-Account-Creation Mon, 11 Jan 2021 00:28:31 +0000 christine choi's portfolio https://christinechoi.cargo.site/Dwolla-Account-Creation <img width="670" height="599" width_o="670" height_o="599" data-src="https://freight.cargo.site/t/original/i/2384d551a9e61cd43927467fc4e5ae7ce7827bf4397172090566341c46a701ed/9_dwolla-gov-registration.png" data-mid="94619488" border="0" src="https://freight.cargo.site/w/670/i/2384d551a9e61cd43927467fc4e5ae7ce7827bf4397172090566341c46a701ed/9_dwolla-gov-registration.png" /> DWOLLA ACCOUNT CREATION Crafted contextual text to guide Dwolla users through a long sign-up form and reduce drop-off by offering friendly reassurance that their information is safe.