GENERAL ASSEMBLY BROWSE
Crafted microcopy for a new browse experience for General Assembly. Users can now filter results and refine their understanding of GA products as they interact with the page.
In a split traffic A/B test, the new browse page increased full-time course leads by 16% and part-time leads by 8% for a projected 10% lift in revenue, ~$400k a month.
Download case studies of this and other GA projects.
In a split traffic A/B test, the new browse page increased full-time course leads by 16% and part-time leads by 8% for a projected 10% lift in revenue, ~$400k a month.
Download case studies of this and other GA projects.